Antisocial personality disorder therapy/treatment paper Free Essays

As indicated by Hare and Hart (2005) Antisocial character issue is one of the psychological issue which comprise a huge portion of mental issue licenses. This issue starts directly from youth and proceeds through pre-adult to adulthood.â The primary component of the turmoil as laid out by the American Psychiatric Association is persistent negligence and infringement of different rights with double dealing and control seen as key highlights of the confusion. We will compose a custom paper test on Introverted character issue: treatment/treatment paper or on the other hand any comparative theme just for you Request Now In the judgments of the turmoil, it is typically viewed as precise to take demonstrative materials from others and not explicitly from the individual themselves. Individual with this issue may display indications extending from lying and taking, troubles in complying with the law, infringement of rights or others, maltreatment of substance, forceful conduct and contribution in battles, absence of regret, and numerous others. The turmoil is additionally alluded to as sociopathic character issue. In this paper we will investigate the various treatments or treatment that have been done or keep on being finished with respect to the confusion. Indications and analysis There are numerous hypotheses that attempt to clarify the reason for this issue yet unmistakable hereditary qualities and condition factor have been utilized to clarify the event of the illness. The hereditary hypothesis affirms that the illness can be given from guardians to kids. It is a piece of the nature and sustain banter. Ecological variables including the examples of relationship are identified with be a main source of the turmoil. Different speculations propose irregularities in the advancement of the sensory system while another hypothesis state that individuals with this issue have a higher tactile contribution for typical working of the cerebrum. These speculations ascribe the reason to mind capacities. As indicated by the DSM-IV models conclusions of the turmoil requires nearness of at least three of the accompanying manifestations:  · Lack of adaptation as for the accepted practices and laws with rehashing acts prompting captures  · Deceit with continued lying, monikers, conning only for individual joy or benefit  ·Ã¢ Impulsivity  ·Ã¢ Irritability and forceful conduct bringing about expanded physical battles  ·Ã¢ Disregarding wellbeing for other people and for self  ·Ã¢ Irresponsibility and absence of steady work conduct  · Un-contrition coming about to aloof supporting, abuse of others As indicated by the National Comorbidity Survey, it has been reported that utilizing DSM-IV rules, the confusion is common in about 3% of guys and about 1% of females.â However the commonness has been discovered higher in certain populaces like detainees including peaceful guilty parties and in substance misuse recovery focuses. Albeit the greater part of the judgments have been found in adulthood, there are three basic devices or markers which can be utilized to survey youngsters with the confusion. They incorporate bedwetting, mishandling creatures and arsonist tendencies. Contextual investigation For as long as he can remember, john has been unequipped for cherishing which implies he has never adored anybody including himself. His youth end up being less perfect than others and his poor foundation could have offered path to his present undesirable feelings. Anyway John will be John and a John of numerous countenances. He is a splendid and manipulative John who can reenact and imitate love when he needs it and when he doesn’t need it s. He will act extremely adoring however which ought not be at all mistaken for genuine love. This is when John needs to accomplish something, cash, food, love, and numerous others.â One the objective benefits his objective they are generally relinquished insensitively, in a remorseless way and suddenly. In man occurrences, there are numerous individuals who have gotten themselves an excellent visit for John. They will gracefully all what he needs to push a stage forward to pick up what he wants.â at the end of the day, they are a wellspring of narcissistic flexibly including worship, compliant, endorsement, profound respect, and others. John will utilize foul language when venting his hostility. At the point when John isn't out of luck, he won't contact anybody not even his sweetheart. John won't trouble doing anything for others inasmuch as he isn't profiting by its.â John is basically experiencing standoffish character issue Step by step instructions to refer to Antisocial character issue: treatment/treatment paper, Papers

Create Your Own Tree Leaf Exhibit or Collection

Make Your Own Tree Leaf Exhibit or Collection The excitement of effectively distinguishing trees can be improved by appropriately gathering leaves to make a tree leaf assortment and afterward mounting them in a show. Some appropriately arranged assortments have made due for longer than a century in herbal segments of exhibition halls. Clearly, the best time to gather green leaves is right off the bat in the leafing season however not all that early that juvenile leaves can befuddle the authority. The long periods of June and July give the best leaf tests however you can discover extraordinary leaf tests all through the mid year. To make a fall shading assortment you need to gather the leaf in harvest time. I have seen numerous excellent fall shading assortments. Gathering the Leaves for a Tree Leaf Collection When choosing leaves for your assortment, maintain a strategic distance from leaves harmed by bugs, sickness or the earth. Attempt to choose leaves of about a similar size and shape as a larger part of the leaves on the tree. Ensure that the total leaf is gathered. Keep in mind, straightforward leaves have just a single sharp edge or handout. Compound leaves have a few to numerous pamphlets. You should know these two leaf attributes. If you don't mind audit portions of a tree in the event that you need more assistance on tree leaf and twig structures. Great leaf assortments incorporate the whole leaf joined to a little piece of the twig with a sidelong or terminal bud. The gathered leaves ought to be taken care of cautiously before being set in a leaf press (more on this later) for last drying. Leaf examples can be secured while gathering in the field by setting them between the pages of a magazine. All examples ought to be expelled from this impermanent magazine press as quickly as time permits and set in a leaf press. You ought to have recognized and noticed each leaf name and these names ought to follow the example until it is shown. Squeezing Leaves Before leaves are set up for the assortment, they have to experience a last drying and saving procedure which can take as long as about a month and a half. The most ideal approach to do this is by utilizing a leaf press. The press not just jelly a significant part of the leafs shading and shape, it additionally lessens dampness to a point where form and waste is limited. Understudies given a task to make a leaf assortment by and large dont have a long time to set up an assortment. In any case, you should commit at any rate three to five days of press time for each leaf contingent upon its size and dampness content. Leaf shows become increasingly alluring as the length of squeezing time is broadened. Despite the fact that I suggest you utilize a genuine leaf press for best outcomes, there is a minimal effort strategy used to squeeze leaves. This strategy requires no unique hardware and is sketched out beneath. The technique demands a great deal of room, a level surface, and an open minded family. Select a level region on the floor, work area, or tabletop in a live with great air circulation.Prepare vital sheets of unfurled paper satisfactory for the quantity of leaves you have gathered. You need a few paper thicknesses for every layer between each pressing.Place the new leaf specimen(s) to be pushed on the main sheet layers. Be mindful so as not to allow leaves to cover or wrinkle by congestion. At that point essentially utilize extra layers of paper between more pressings.Cover the top and last layer of paper with solid cardboard or compressed wood, which has been sliced to a similar size as the paper.Place adequate weight (books, blocks, and so on.) on the pressed wood/cardboard to squeeze leaves level and hold them in position. Displaying the Leaves These gathered dried leaves are fragile and don't withstand continued dealing with or unpleasant treatment. You should keep the leaves in the press until time to mount them on the display load up (if that is the thing that you are utilizing). To save the magnificence of the assortment and add solidarity to the leaves, an unmistakable plastic or acrylic shower finish might be added to them. To do this: Spot leaves level on a bit of paper or butcher paper.Apply the shower in a flimsy coat to the leaf surface.Allow leaves to dry totally among coats and before handling.Turn leaves over and apply a slim layer of acrylic splash to the underside of the leaf.Handle showered leaves simply after they have dried totally. Either mount your whole assortment on a display board or spot each leaf on a different sheet of banner board or craftsmanship paper (all slice to a size which will hold the biggest leaf). Set up the leaf for mounting by applying a few drops of clear-drying paste to the back, place the leaf on the mounting surface and spot weight on leaf until dry. Add an alluring name to each leaf and you are finished! In the extremely least you ought to have included both the regular tree name and the logical name to every example (ex: Sweetgum or Liquidambar styraciflua).

Top 5 Questions to Ask Before Taking Out an Installment Loan

Top 5 Questions to Ask Before Taking Out an Installment Loan Top 5 Questions to Ask Before Taking out an Installment Loan Top 5 Questions to Ask Before Taking out an Installment LoanIts no secret that there are many risky loans out there designed to trap borrowers in  cycles of debt theyll never escape. (Were looking at you, payday and title loans!)Installment loans are safer alternatives to predatory loans, but that doesnt mean any installment loan is right for you. There are important details you need to understand before you borrow. We talked to some of our favorite financial experts to bring you the top five questions to ask before you sign on that dotted line!How long is the term?When it comes to loans, your ability to actually pay it off is what really matters. To do that, you need to start with figuring out how much the loan will actually cost,and how long you have to pay it back.Some loans, like payday and title loans, require you pay off the whole thing in as little as two weeks or a month. And they’ll usually force you to do so in a single, lump-sum payment. That can be hard for most people to manage.That’s why many folks turn to installment loans  instead, which allow you to pay back the loan with regular payments over a longer period of timeâ€"usually anywhere from six months to three years. That’s why they’re called installment loans: because you pay them off in installments.When applying for an installment loan, ask how long you will have until the lender expects repayment in full (this is called the term of the loan). Once you know the term, then you can truly know how much the loan will cost you overall.Understand the term before you sign the loan agreement. You don’t want any surprises down the lineâ€"once you’re already on the hook.What are the interest rates?Borrowing money isnt free.  Lenders make money on their loans by charging interest (the cost of borrowing money) to borrowersâ€"that’s why it’s very important that the interest rate is one that you’ll be able to afford.The quality of interest rates you’re likely to have access to will dep end on your credit score. The lower (or worse) your credit score is, the higher the interest rates you can expect.Ideally, you will have built a good credit history before applying for a loan, but there are other options if your credit isn’t great.Marc Johnston-Roche (@AnnuitiesHQ), co-founder of Annuities HQ, offers one method of getting a better interest rating: “There are lenders that accept co-signers. Some lenders allow borrowers with bad credit to add a co-signer with good credit. With a co-signer, you may get a lower rate or qualify for a loan that you couldn’t get on your own.”It’s also important that you compare the cost of different loans using their APR, or annual percentage rate. This will show you the total cost of a loan including fees  as well as interest, so you know exactly how much you’ll be paying.Are there prepayment fees?Because lenders make their money from interest, and borrowers pay more interest the longer their payment term is, lenders have an i ncentive to keep borrowers from paying off the loan sooner than they’re required to.That’s why some lenders will charge borrowers  prepayment penalties  if they pay their loan off early.Prepayment penalties are most often associated with mortgagesâ€"installment loans that are taken out to purchase a house (and the house serves as collateral).   If the homeowner is moving and wants to sell their home so that they can pay off the loan, they may be charged a prepayment penalty.It’s important to know if your installment lender charges prepayment penalties before you take out the loan since you’ll be obligated to uphold the terms of the deal once you’ve signed the contract.The good news is that prepayment penalties are much less common than they used to be.Per Randall Yates (@the_lenders_net), CEO and founder of The Lenders Network, “Prepayment penalties are very rare to see these days, in fact, they’re illegal for government-backed loans.”He also adds that “Prepayment penalties are illegal on any loan in 14 U.S. states” and that “the other 36 states have drastically reduced the amount of loans issued with a prepayment penalty.”Do I need to offer something as collateral?Some installment loans are secured loansâ€"which means that the borrower has to offer up a valuable piece of property as collateral.The great thing about secured loans is that they usually come with a lower interest rate. The not-so-great thing is that failing to pay the loan back means the lender canâ€"and probably willâ€"seize your collateral and sell it to make up their losses.As mentioned above, one of the most common kinds of secured installment loans is a home mortgageâ€"where the home being purchased also serves as collateral for the loan used to purchase it.The same is true with auto loans. You take out a loan to purchase a carâ€"and the lender can repossess the car if you fail to make your payments.But there’s another kind of loan that uses cars as collateral: titl e loans. These are high-cost loans secured using the title to a car that you already ownâ€"but could certainly lose if you fail to repay (read more in Title Loans: Risk, Rollover, and Repo).Regardless of what type of installment loan you’re looking for, it’s important to know if there is collateral involved, and under what conditions that collateral can be seized by the lender.You never want to risk losing your car or your house.Are payments amortized?A proper installment loan should offer amortized payments. That means each payment will go towards paying the interest and part of the principal, the original loan amount.Without amortized payments, your payments could end up only going towards the interestâ€"theoretically trapping you in debt forever!Like we said at the beginning of the post: before you get a loan, you want to be sure you know exactly how much you’ll be paying and exactly how long you’ll be paying it for.Installment loans are a safer alternative to short-term payday loans, but theyre not all created equal. Ask the right questions and you’ll live to spend another day.About the Contributors:Marc Johnston-Roche,  working steadily in the financial services, online marketing and lead generation industry for over eight years, Marc has had literally thousands of conversations concerning annuities with prospective buyers and advisors. Always looking forward to the time when he could develop a company network of retirement professionals based on three equally important but simple principles: respect, integrity, and professionalism. With his understanding of online marketing operations â€" he branched out with his partner and formed Annuities HQ.Randall Yates,  is the founder and CEO of The  Lenders Network, an online mortgage marketplace that helps homebuyers find reputable mortgage lenders. As a part of  Randall’s successful entrepreneurial career, he spends a chunk of time helping consumers understand their credit  and lending his mortgage expertise to help them find the right type of loan.  Randall Yates lives in Dallas, Texas with his two sons.

Building A Successful Division I Collegiate Basketball...

Chapter VI Program Development Introduction When building a successful Division I collegiate basketball program, there are many facets that need to be developed. These facets can include, concise communication, team policies and procedures, encouraging a strong work ethic, character development, and numerous other parts of a team environment. Being dedicated to the cause is imperative to develop belief in the system from the players and coaching staff. The team has to have buy-in to themselves and each other as to the purpose of the program. Once everyone has committed themselves to the program, team and system, success on and off the court will begin. Organization Excellent communication is key to the success of any program. In order to have an efficient program, all members of the department have to communicate effectively. Whether it be the coaches, players, athletic trainers, athletic directoChapter VI Program Development Introduction When building a successful Division I collegiate basketball program, there are many facets that need to be developed. These facets can include, concise communication, team policies and procedures, encouraging a strong work ethic, character development, and numerous other parts of a team environment. Being dedicated to the cause is imperative to develop belief in the system from the players and coaching staff. The team has to have buy-in to themselves and each other as to the purpose of the program. Once everyone has committed themselvesShow MoreRelatedShould College Athletes Be Paid? Essay1593 Words   |  7 Pagesathletic revenue in a variety of ways. If the NCAA is seriously worried about the schools that aren t making money, the association could institute a revenue-sharing program that would distribute the money more equitably.† (Huma, 2014). Even though student athletes work incredibly hard to not only stay good but also thrive in their collegiate endeavors, that doesnâ⠂¬â„¢t mean the university they attend should pay them for it. That’s their choice to play, college is a place for obtaining an education. Not tryingRead MoreShould College Athletes Be Paid For Playing?1517 Words   |  7 Pagesshould be paid. It is a high school student s dream to play sports at the collegiate level. Many people question why the NCAA, coaches, and administrators are allowed to earn large amounts of money while the student athlete’s hard work and efforts are limited to a scholarship. Others feel that is should be considered a privilege that a college athlete can earn a college degree while enjoying what they love, by playing collegiate sports. Student athletes should not receive payment because they are alreadyRead More The Need for Reform in Collegiate Sports Essay1669 Words   |  7 PagesReform in Collegiate Sports The current institutional structure of intercollegiate athletics is attempting to maximize educational quality and athletic excellence simultaneously. Each of which will inevitably impinge on one another. Universities claim that their athletes are amateurs who are attending college for academic achievement and play sports in their free time. This is an impossible task for anybody. Higher education has entered the arena of big business with its athletic programs and withRead MoreCoaching Leadership Styles Have On Team Culture2388 Words   |  10 Pagesorganizations and teams are made up of multiple components, each having an effect on one another. Depending on the level of the sport, player to coach relationships can have an insurmountable effect on a team’s performance, culture, and cohesion. In building these relationships, coaches bring their own unique set of leadership skills and styles, and hope to have a positive influence over the team. This research paper will narrow the point of focus and solely look at the effect coaching leadership stylesRead MoreThe One and Done Rule: Nba6757 Words   |  28 Pagesas one of the largest and most prestigious organization within American sports today. It is also home to one of the most controversial rules in all of sports, which is known as the one and done rule. The on e and done rule restricts high school basketball players from entering the NBA draft out of high school and going to straight to the NBA. According to Article X, Section 1 of the NBAs 2005 collective bargaining agreement (CBA), the policy for player eligibility states: The player (A) is or willRead MoreStudent Athletes And High School Athletics1816 Words   |  8 Pageseligible for the 256 slots which equates to a 1.6% chance of being drafted to the NFL. According to the NCAA, of the 256 NCAA players selected in the 2015 NFL draft 236 were from Division I FBS institutions, 17 were from Division I FCS programs, two were from Division II programs, and only one was from a Division III program. Student-athletes from the power five conferences accounted for for 200 of the 256 draft picks (SEC=54, ACC=47, Pac-12=39, Big Ten=35, Big 12=25) (Probability of Competing BeyondRead MoreEssay about College Sport: Bigger Than One May Think1880 Words   |  8 Pagesis to explain how influential college sports are to the actual college. This particular topic should be discussed and brought to light because not only does it provide a better understanding of college sports, but it also enlightens readers that programs in college are not all about academics. Colle ge athletics serve as a major attraction for potential students in respect to enrollment issues, students’ major choices and ultimately their careers, an opener for commercial use and the receiving ofRead MoreIndiana University Southeast s Future Success2302 Words   |  10 Pagesinfluencing Indiana University Southeast’s future growth and a better retention rate that have an impact on IUS’s progress now. In conclusion, the audit presents findings and conditions that will better help in fixing IUS’S barriers in operating. I. Competitive Market Analysis a. Indiana University Southeast has a target market that consists of traditional students that are under the age of 25. These traditional students are mostly coming to IUS straight out of high school. Indiana UniversityRead MoreThe Leadership Qualities Of A Athletic Administrator4669 Words   |  19 PagesSchool and athletic administrators, coaches and parents have transformed the purpose of youth participation in organized athletic programs from children/teenagers simply having fun to economic gains. Today, youth sports emulate the win at all costs philosophy of collegiate and professional sports, which has resulted in the decrease of participation and retention. The definition of success is not whether a student has improved his or her life either academically, athletically or personally by participatingRead MoreEssay on Under Armour Company Analysis2581 Words   |  11 Pagesselection was â€Å"Chik-fil-a†, but I wasn’t sure if we could write about fast food fran chises. So I continued to brainstorm about a topic to expound on, even going as far as in asking my buddies and co-workers for suggestions. â€Å"Walmart†, â€Å"National Football League†, â€Å"National Basketball Association†, â€Å"Nationwide Insurance†, and â€Å"LG† were a few ideas that were presented to me. A few of those sounded ok but none really grasp my attention. As I was visiting an outlet mall, I came across Nike store. â€Å"Wow

Compensation Of Ceos At Nonprofit Hospitals Essay

Joynt, K. E. (2014). Compensation of CEOs at nonprofit hospitals. JAMA Internal Medicine, 174(1), 61–67. f. Data collection procedures and instruments. The authors accessed 7 data sources: (1) publicly available Form 990 tax returns compiled by GuideStar for US hospitals filing as nonprofit entities in 2009; (2) the American Hospital Association annual survey; (3) rural-urban commuting area codes; (4) Hospital Compare data which contains process of care measures and the Hospital Consumer Assessment of Healthcare Providers and Systems survey; (5) the 2009 Medicare Provider Analysis and Review File; (6) Medicare cost reports; and (7) the Medicare impact file. This study was approved by the Office of Human Research Administration at the Harvard School of Public Health. Executives were identified from the 990 forms, and 1877 CEOs overseeing 2681 nonfederal, private, nonprofit acute-care hospitals were identified. Also examined were if the hospitals had a larger number of beds, membership in a hospital system or were teaching hospitals. In addition, hospital payor mix was used. The financial performance measures including total margins liquidity and capitalization and occupancy rate data were evaluated as well. Levels of technology were also evaluated. A set of quality metrics endorsed by the National Quality Forum and used by the Centers for Medicare and Medicaid ServicesShow MoreRelatedThe Financial Implications Of The Nonprofit Sector1092 Words   |  5 Pagesseveral developments regarding the financial implications of the nonprofit sector. Based on Kucinich (2012), one of those implications was a proposal in the 2012 presidential election by Republican candidate Mitt Romney that would have either eliminated or posed serious limitations to the charitable tax-deduction, and President Obama responded to the policy idea with, â€Å"if you eliminated charitable deductions, that means every hospital and university and not-for-profit agency across the country wouldRead MoreCase Study : Health Law And Policy986 Words   |  4 PagesModule 9 Intro to Health Law and Policy Fall 2014 Nancy Vincent TO: Hospital Board of Directors FROM: Office of the General Counsel RE: CEO Compensation Per the CEO’s anticipated renewal of his contract, the CEO has provided this Office with data the CEO personally obtained concerning salaries of the CEOs of other hospitals in the area. The CEO has requested that he participate on the committee to determine his compensation package, and specifically to participate in determining his own fairRead MoreEssay on Ethical Dilemmas Facing Non-Profit Hospital Ceo Compensation3354 Words   |  14 PagesEthical Dilemmas Facing Non-Profit Hospital CEO Compensation Ethical Dilemmas Facing Non-Profit Hospital CEO Compensation Executive Summary This essay deals with the unethical prevalence of excessive compensation packages granted to nonprofit hospital executives. Nonprofits are highly complex organizations and are vital to the community’s in which they serves. Therefore, it is essential for these organizations to appoint highly motivated individuals knowledgeable of the healthcare industryRead MoreThe Willis Towers Watson Company1551 Words   |  7 Pagessingle community hospital, a teaching hospital or a group of hospitals: executive compensation should be incentivized, the hiring of doctors in executive positions for providers in the nonprofit and for profit sectors is recommended and growing, the collection of vast amounts of data can be compiled to influence executive behavior and positively impact performance, and poor quality indicators directly impact the bottom line in a multitude of ways. Compensation of executives at nonprofit or for profitRead MoreCeo Pay And Corporate Governance2305 Words   |  10 PagesIs CEO Pay Too High and Are Incentives Too Low? P.1 CEO Pay and Corporate Governance in the U.S.: Perceptions, Facts, and Challenges P.2 Not-for-Profit Hospital CEO Performance and Pay: Some Evidence from Connecticut P.3 Chief Executive Compensation: An Empirical study of Fat Cat CEOs P.4 Pay for Performance? CEO Compensation and Acquirer Returns in BHCs P.5 Boards of Directors, CEO Ownership, and the Use of Non-Financial Performance Measures in the CEO Bonus Plan P.6 Is CEO Cash Compensation PunishedRead MoreThe Field Of Health Economics1808 Words   |  8 Pages(and healthcare in general) is the hospital. Surgeries, x-rays, emergency room visits, magnetic reasoning image scans and other important procedures all take place at this very important location. Organizational structure is key in any business, but it plays an especially large role at hospitals, where the stakes are especially high as far as employee job performance is concerned (human lives). There is a copious amount of literature that can be found on hospital structure, thus highlighting its utterRead MoreThe Wounded Warrior Project : Financial Management2840 Words   |  12 PagesWounded Warrior Project; Financial Management Within every business sector, whether for profit or nonprofit, there tends to emerge a power house that dominates all others. In the fast food industry it’s McDonalds, in retail sales it’s Walmart, and within nonprofit charities for injured service members it’s the Wounded Warrior Project, Inc. (WWP). Being in existence for only thirteen years, WWP has grown to such a large organization that it has become a common name among military organizations.Read MoreDisney : Disney s Strongest Presence1007 Words   |  5 PagesKaiser is one of the biggest non-profit health plans in the United States. Kaiser Permanente provides services to more than 10.6 million members. Kaiser Permanente currently has locations in the United States only. It comprises Kaiser Foundation Hospitals and their holdings, The Permanente Medical Groups and Kaiser Foundation Health Plan, Inc. (Kaiser Permanente Share Home Page, 2016) See Health plan membership regions in Figure 1. Disney Staffing Teams Jayne Parker started working atRead MoreA Conflict Of Interest Policy For The Board1618 Words   |  7 Pagesundue influence by persons with a private interest. c) Help protect its Tax exempt status as the Board operates in a manner consistent with their charitable purpose, properly oversee the activities of its directors, and pays no more than reasonable compensation to affiliated physicians and other highly compensated employees like the Chief Executive Officer and Chief Operations Officer’s. d) Identify Independent Directors. e) Fulfill part requirements for filing IRS form 990. f) Incorporate proceduresRead MoreHelping Hospitalized Veterans For Veterans3068 Words   |  13 PagesNonprofit organizations have become the interest of many financial investigations over the last twenty years. One firm that found themselves on the wrong end of media scrutiny is Helping Hospitalized Veterans also known as HHV. Helping Hospitalized Veteran’s mission is to help veterans who have been hospitalized rehab from their injuries quicker. This mission is accomplished by making craft kits for veterans to enjoy and take their minds off their current situation. The mission helps recovering veterans

BRAND CAMPAIGN ANALYSIS AND DEVELOPMENT PROJECT Essay

Essays on Red Bull Attempting to Create a Culture for Its Brand Essay The paper "Red Bull Attempting to Create a Culture for Its Brand" is an outstanding example of an essay on marketing. Brands are collections of functional and emotional values that promise stakeholders unique experiences. A brand is a culture because the consumers who use a particular brand a number of times often identify themselves with that brand. Such consumers become a ‘cult’ as they cannot be separated from the brand which they have a deep association with. Therefore, a brand should have its own culture, from which every product derives (Kapferer, 2008, p. 184). This paper discusses the aspects of brand culture used to market Red Bull, an energy drink. In reference to Red Bull, the paper addresses how cult brands are created and developed through brand extensions, endorsements, and associations. To achieve this, the paper will investigate theories that try to explain how brands create experiential connections with brand users to generate loyalty and attachment.Red Bull has grown as one of the most popular drinks in the energy drinks category. Its history dates back to 1987 when Dietrich Mateschitz, a marketing executive at Unilever and Procter Gamble, introduced the energy drink in Austria. Mateschitz modified the ingredients of Red Bull to make it suit Western tastes like an energy drink on its own, and Europe thus becomes the mainstay of the brand although it had originated in Asia (Roll, 2006, p. 199). Although the drink faced some restrictions at the start in Austria due to its ingredients, it later spread quickly to neighboring countries such as Germany, Switzerland, Hungary and Slovenia (Dahlà ©n, Lange Smith, 2009, p. 315).One of the key reasons for the success of Red Bull has been its unconventional marketing communications that range from creating buzz, using word-of-mouth publicity to sponsoring extreme sports events (Roll, 2006, p. 199). The communications have been in synchrony with the overall brand personality of being a cool , hip and rebellious brand. The resistance that the drink faced when entering the market in France, Germany, and other key European countries may have been an obstacle to the brand’s success but it also helped to identify the product with its consumers when it eventfully entered these markets. As Temporal (2006, p. 12) notes, the market share of Red Bull has been growing at an annual rate of 15 to 25 percent. The brand is also popular in the United States with a 47 percent market share in 2006 and accounts for 70 percent of the global market share in terms of energy drinks (Temporal, 2006, p. 12).As mentioned above, the popularity of the Red Bull brand can largely be attributed to the brand’s marketing communications strategy. The company used a number of marketing strategies including word-of-mouth, sponsorships, athlete endorsers, sampling programs, point of purchase marketing and electronic media buys. However, word-of-mouth was the most preferred method because the company presumed that the best method was to get the consumers who used the product to give testaments to others.

Reflective Account free essay sample

The principles underpinning the role of the practitioner working with children Introduction During my third placement, I worked at a nursery and children’s centre. I was based in a baby room with children aged 0-2 years old. Although I was based in the baby room I often helped out in the 2-3 room if it was busy and I was needed. In the baby room there were always three level 3 qualified early years’ practitioners. This was the same in the 2-3 room plus a support practitioner. All the children in the baby and 2-3 room had an individual learning plans; this helped the children achieve the best they could out of their time in the setting. All the planning in the setting was based on each individual child’s individual needs and was age appropriate. All the children also had key workers. The key workers carried out observations and were in charge of all the paper work involving the children in their group. I then took over from the care workers. I told Mrs M that I was going to put a protector around her neck, in order for her to have her lunch. Mrs M’s table is called the ‘assisted table’. I assisted her with her starter, which was soup. Staff then gave me her main meal, which I encouraged Mrs M to participate on eating on her own. Mrs M seemed to enjoy her lunch and ate it all. Mrs X and Mrs Z then escorted Mrs M back to the lounge. Feelings I will now discuss my thought and feelings throughout this account. I observed that the care workers did not communicate with Mrs M when elevating her to and from the chair. I thought that she seemed fretful (unhappy, nervous). I was feeling a bit angry that Mrs M was not communicated with, I thought that surely they can explain what they are about to do and why. When given the soup, I wondered how hot it was, as steam was rising from it and I have to admit I was tempted to stick a finger in it to test before I fed Mrs M. I knew that due to infection control and respect for Mrs M I would not be able to do this. I was scared already, of burning her mouth and I hadn’t even started to assist with feeding. I thought that I should wait a few moments, and give the soup a chance to cool. I spoke to Mrs M about her soup and asked if she liked soup etc. She responded by â€Å"yes† and enjoyed her soup. When saying â€Å"that’s good† I felt that she was enjoying her meal. When Mrs M main meal arrived I thought it was be good for Mrs M to try and participate in her own feeding. I felt that there would be no harm done if there was spillage, as she had a protector on which would protect from burns. Observing Mrs M feed herself enabled me to see that although her hand eye co-ordination was not great, she was able to finish her meal on her own. I was given a beaker of milk to give, I asked her if she would like a drink and she said â€Å"oh yes†. I put the beaker into her hand but she could not get it to her mouth without my assistance. I felt that through spending one on one interaction with Mrs M I was able to get to know her better. Evaluation I shall discuss what went well and what didn’t go well. I feel that the Mrs X and Mrs Z did not have effective communication with Mrs M. Mrs M was clearly showing signs of unhappiness when being elevated. It could have been carried out much more effectively through communication, a positive attitude and care. During my time with Mrs M, I felt that she was happy and comfortable. However, it felt difficult to feed her the soup as the spoon seemed too big for her mouth. Encouraging Mrs M to participate in her own feeding enabled her to be independent and help promote hand eye co-ordination which she seemed to be lacking at the start of her meal. Spending time with Mrs M has helped me to understand her and her capabilities better, which in turn will enable us to work towards a therapeutic relationship. Analysis I feel that my communication skills were effective in the end. During our time I observed that she was unable to communicate with an open question. I then used closed questions which Mrs M replied to, for example; â€Å"Mrs M, are you enjoying your soup†. Mrs M was able to filter this question and respond with â€Å"yes, and very nice†. I communicated non-verbally also with Mrs M, through smiling, holding up beaker for her to see. I showed a positive attitude towards Mrs M. I’m a positive person, and enjoyed the opportunity to assist with eating. Conclusion â€Å"A Therapeutic relationship relies on specific components being in place, including rapport, empathy, trust, geniuses, warmth and positive regard† (Brooker, 2013) Having compassion, empathy, caring and spending time with the user will promote a therapeutic relationship with a service user. Trust is also a component of a therapeutic relationship. According the NMC code (NMC, 2013), people in our care must be able to trust us with their health and wellbeing. Care workers are required to be effective communicator’s with a diverse range of service users. It is vital to have effective communication in order for the message we are giving to be understood. However, there are many barriers within health care setting to effective communication, such as; conflict (not sharing common ground), internal noise (mental/emotional distress), difficulty with speech and hearing, medication and different language etc†¦ (Brooker, 2013) There are many forms of communication which we use on a daily basis, for example; verbal and non-verbal communication. Verbal communication is spoken words, non-verbal is when no spoken words are used, such as; gesture, touch, smile, eye contact, stance, body language, facial expression, writing and signs. Models of communication such as the â€Å"blueprint of behaviour, which is a tool to help health care workers understand how people comprehend the world around them, how this influences the person’s communication and therefore how others responds† (Brooker, 2013) It states that we are all individual and unique in how the world affects us and our understanding. Mrs M has a barrier to her communication due to her dementia. Therefore it is essential that efforts are made to enhance communication in order for her to filter the information she is receiving, in turn enabling her to respond. This knowledge is useful for myself and other health care staff. â€Å"People make errors when communicating. Practitioners who do not communicate effectively with the individual may cause anxiety, or fear which can in turn negatively affect patient’s health† (Brooker, 2013). This seemed to be the case in Mrs M’s experience when being elevated to her wheelchair, without communication. This brings me to ‘person-centred care’. In order for a person-centred approach to be carried out successfully, relationships between health care workers and service users must be established. Person-centeredness involves; the person being the heart of care, communication will be open and honest, and presented in a way that’s understood, staff presenting a positive attitude, respecting individual rights, values and beliefs. Action Plan If I have the opportunity to assist Mrs M again, I will hopefully be able to escort her (with another care worker) to the dining area myself. Communicating effectively to avoid any anxiety that Mrs M encountered on Thursday. I will also encourage Mrs M to participate in eating all of her lunch, with my assistance if required. If I was to feed Mrs M with soup again, I would prefer to use a smaller spoon or maybe even a dessert spoon. The Soup spoon was too big for her mouth.